White Owl Cigars have been about for many many years and I have smoked them for so long as i can remember. I found an article from July 1932 about the General Cigar company, which manufacturer’s White Owls. At the time, these machine made cigars were being sold at seven cents. And that price was a bit to high for cigar smokers of that day. The average price of a machine made was about five cents. Many folks went to General to get them to reduce their price down to five cents. Not only did they require the price lowered, but they didn’t require the blunt to be modified in any way. They wanted the same size and quality filler at a cheaper price. White Owl cigars are made with the most costly filler that the US grows and is a quality cigar that some aficionado’s did not care paying one or two extra cents. Many middle management of the company were not willing to switch the price, they might be making the lowest profit from the change and other corporations using scraps and damaged ends of tobacco would still be making a serious profit margin, for less superior cigars. In the final analysis, the choice was made to low the costs, but keeping the practice of great long filler and over sized cigars. Once the reduction was put into effect, the company broke records for quick increase in consumption. They managed to do this with organized production and gigantic output. I only wish they still only cost five cents per cigar, that would save me a lot of cash, I think I would be fine with paying the seven cents too.